2015
MANY CHOICES, MANY CLOUDS
Meet the innovators and thinkers who are building infrastructure for the next decade. At Structure 2015 you’ll hear the biggest names in cloud make predictions and forecasts about our future.
SPEAKERS
Day 1 - Wednesday, November 18
8:00 AM
Registration and Breakfast
9:00 AM
Opening Remarks
Tom Krazit, Cloud Computing Editor, GeekWire
Joe Weinman, Author, "Cloudonomics" and "Digital Disciplines" , Joe Weinman
9:05 AM
Acquiring, Partnering and Building - How Intel Sees the Cloud
In making the transition from the client-server era to the cloud era, Intel has had to adapt to a new world in which chip buying decisions are made quite different. Intel's datacenter leader, Diane Bryant, will share some of the lessons learned and accomplishments behind Intel's growing datacenter business.
Stacey Higginbotham, Editor, SKT Labs
9:25 AM
State of the Cloud and Container Ecosystems
Containers are all the rage among developers and operations staff right now, but along with the real substance there's also a lot of hype. Hear Battery Ventures Technology Fellow, and former Netflix cloud architect, Adrian Cockroft wade through the container and cloud computing markets and discuss where it's all headed.
Adrian Cockcroft, VP of Cloud Architecture, Amazon Web Services
9:45 AM
If the FBI Can't Secure It, Who Can?
Security is the first thing on the mind of anyone contemplating a move to the cloud, but that goes double for the FBI. Arlette Hart, Chief Informnation Security Officer, will give us an update on the state of cloud security inside and outside the nation's largest law enforcement organization.
Arlette Hart, CISO, Federal Bureau of Investigation
Barb Darrow, Senior Writer, Fortune Magazine
10:05 AM
Why Everyone at Pinterest is Responsible for Site Reliability
At cloud-native startups like Pinterest, small engineering teams with lots of automony are key to making sure everything runs smoothly. Raj Patel will discuss how Pinterest is serving its 100 million users and how even cloud-native companies need to reinforce a cloud-first culture.
Tom Krazit, Cloud Computing Editor, GeekWire
10:25 AM
Morning Break
10:40 AM
Intel Workshop: Unleashing Tens of Thousands of New Clouds - 15th Floor
The tectonic shift of workloads toward efficient cloud will lead to new capabilities and digital services. Come listen to Intel’s General Manager of Data Center Marketing Group, Lisa Spelman, discuss how Intel is helping customers scale their infrastructure in a way that is secure, workload optimized, and easy to deploy.
10:40 AM
Pivotal Workshop: The Promise of a Cloud Native Platform - 1st Floor
Continuous Delivery, Microservices, and DevOps describe aspects of the same phenomena: the principles and practices of high-performing organizations delivering highly available software, rapidly, at scale. The Cloud Native advantage provides capabilities allowing organizations to move quickly, reliably, and economically in an end-to-end infrastructure-to-application platform. What promises can your platform keep?
11:25 AM
Bridging the IT Innovation Gap
As a tech industry veteran, Apcera CEO Derek Collison has been in an unique position to see how businesses and technologies have evolved around cloud computing. Collison will explain why the hybrid cloud makes so much sense, why containers are exciting but complex, and how the next revolution in development might come around much faster than the 10-year path from virtual machines to containers.
Tom Krazit, Cloud Computing Editor, GeekWire
11:40 AM
What Past Lessons Teach Us About the Cloud's Future
Vinod Khosla has seen a lot in the world of computing, from his past as one of the founders of Sun Microsystems to his present day status as one of the world's leading venture capitalists. Hear him explain how yesterday's technologies are helping shape what we'll use tomorrow.
Vinod Khosla, Founder, Khosla Ventures
Barb Darrow, Senior Writer, Fortune Magazine
12:00 PM
The Future of Containers, Clustering and Distributed Systems
As a professor at UC Berkeley, Eric Brewer helped write the book on distributed systems with his CAP theorem, and he's doing it again as VP of Infrastructure at Google. In this session, Brewer is joined by CoreOS Founder and CEO Alex Polvi to discuss why containers are so popular right now and how they'll remake computing in a way virtual machines never could.
David Linthicum, Cloud Computing Expert, Cloud Technology Partners
12:20 PM
Future of Analytics
Joseph Sirosh knows so much about machine learning it's in his job title. In this fireside chat, hear Sirosh, who's the corporate VP of machine learning at Microsoft, discuss the Future of Analytics and power of predictive analytics to impact business and operations.
Derrick Harris, Founder, ARCHITECHT
12:40 PM
Open Sourcing the Cloud
For the past few years, WalmartLabs has been developing and using a powerful cloud technology called OneOps that enables it to accelerate code development (at a lower cost) while enabling it to switch entire cloud environments to new providers at will. Walmart Labs just announced it will release OneOps to the world as open source. Get an inside look at this technology.
Jonathan Vanian, Writer, Fortune Magazine
1:00 PM
Lunch Break
1:15 PM
Cisco Workshop: Choosing the Right Cloud for Your Business - 15th Floor
The best cloud strategy is the one that gives you the largest number of options— right up until the moment you consume cloud services —and ideally, beyond.Discover more about these considerations and learn how to let your business requirements lead you to the proper cloud model.
1:15 PM
CenturyLink Workshop: How to Succeed With a Cloud Transition - 1st Floor
Learn important considerations for determining your cloud transition strategy and the key elements that will ensure your movement to the cloud is a beneficial journey, from theoretical and pragmatic ideas critical to understanding which types of applications you should “cloudify”, and a discussion of key architectural differences between major clouds and how these differences impact application design patterns.
2:15 PM
How the Cloud of 2020 Will Be Drastically Different From the Cloud of 2015
Google became Google by inventing the future, always focusing a generation or two beyond the constraints of current technology. Structure veteran and legendary Google engineer Urs Hölzle will explain what’s going to be different about the cloud of 2020 and how developers and organizations will use it.
Urs Hölzle, Senior VP, Technical Infrastructure & Google Fellow, Google
Stacey Higginbotham, Editor, SKT Labs
2:35 PM
What's On Every CTO's Wishlist?
If your job involves selling cloud services or hardware, you won't want to miss this talk. Two prominent CTOs with big IT budgets plan to share details about the products and services that they simply must have.
2:55 PM
Tackling Latency
For the last decade technologists have solved for capacity. Scale was the buzzword du jour, but as the focus moves toward the internet of things, real-time data applications and 5G networks, latency is moving to the fore. We'll always need more bandwidth, but how do we architect to optimize latency? Quentin Clark, the CTO of SAP discusses why latency has become so important and how to think about architectures to optimize it.
Stacey Higginbotham, Editor, SKT Labs
3:15 PM
Cloud Consolidation: A View From the Inside
As large IT vendors continue buying up their smaller cloud computing peers, it creates both opportunity and peril for the market. After experiencing life on both sides of that fence, Rodney Rogers, the founder and CEO of Virtustream, which was recently acquired by EMC, will share his thoughts on how things will shape up.
Derrick Harris, Founder, ARCHITECHT
3:30 PM
Afternoon Break
3:45 PM
EnterpriseWeb Workshop: A Platform for Transformation - 15th Floor
It’s 2015, the world is flat, the Cloud is horizontal, and our APIs are loosely-coupled, but our applications are still vertically integrated – we are re-building our silos in the Cloud! The Founders of EnterpriseWeb will discuss and demonstrate their award-winning platform for dynamic orchestration of end-to-end processes.
3:45 PM
Oracle Workshop: Integrated Cloud for an Integrated Business - 1st Floor
Oracle technology has been at the forefront of driving customer and industry transformations for almost four decades. In today’s unprecedented cloud transformation, Oracle is yet again disrupting status quo by enabling organizations to innovate through modern application development, data management, collaboration, big data and analytics, mobile, and integration in the cloud. Attend this session to learn how Oracle Cloud Platform enables developers, IT professionals, and line-of-business users to innovate faster, improve time to market, and gain a competitive advantage.
4:30 PM
How to Achieve True Portability Between Clouds and Private Data Centers
Apache Mesos is taking off among some of the world's most innovative companies, including Apple, Twitter and Netflix. In this fireside chat, Mesosphere Co-founder and CEO Florian Leibert will discuss how Mesos applies to all companies, especially when it comes to building uniform IT environments that span clouds and data centers.
Jonathan Vanian, Writer, Fortune Magazine
4:45 PM
Everything You Need to Know About Data Security
This session will provide one of the most useful talks at Structure by educating attendees on the dos and don'ts of data security.
Paula Long, CEO and Co-Founder, DataGravity
Barb Darrow, Senior Writer, Fortune Magazine
5:05 PM
Responsible For Your Company's Cloud Apps? Make Sure Your Vendor Can Scale
David Clarke led Workday's transition to single codeline development, and is currently focused on Workday's move to its next-generation datacenters and virtualized application architecture. He will explain why the real cloud computing battle is just beginning, and is centered on the cloud infrastructure decisions vendors made early on that will enable their architecture to scale for more customers, more transactions, and new demands over time .
Derrick Harris, Founder, ARCHITECHT
5:20 PM
Closing Day One
5:25 PM
Microsoft Networking Reception - 1st Floor
Day 2 - Thursday, November 19
7:00 AM
The Structure Snowflake Run
The Structure Snowflake Fun Run is a unique way to connect with fellow attendees and executives before Day 2 of Structure Conference. The fun run is a casual 3.5-4 mile run along the Embarcadero and this year we have a more than a few special treats in store for those who brave the early morning November weather to participate. Participating in this event is free; however, RSVPs are necessary - Learn more and join us!
8:30 AM
Registration and Breakfast
9:25 AM
Opening Day Two
9:30 AM
Run 'Naked' and Save the Whales: Why It's (Past) Time to Run Containers on Bare Metal
Double wrapping our containers in VMs is causing us to lose out on performance and convenience. Hardware hypervisors were a first generation approach, but today, they're shackling us with unnecessary complexity and added frustration — and ultimately, impeding wholesale adoption of containers. (Not to mention, their habit of belching unnecessary CO2 is not the best for the environment.) If want to realize a fully containerized future, we need to implement container native infrastructure and run directly on multi-tenant bare metal to address the operational and environmental challenges of container-based deployment.
Bryan Cantrill, CTO, Joyent
9:45 AM
Five Years of Instagram: What's Next?
Instagram was an overnight success on millions of mobile devices and helped pave the way for today's unicorn startups. In this fireside chat, co-founder Mike Krieger explains how the company was able to keep up with its fast user growth and how its engineering has changed since becoming part of Facebook.
10:05 AM
Facebook's Global Cloud Strategy
Facebook runs one of the world's most advanced infrastructure operations, and it's only getting bigger as the company expands into new territories such as delivering internet access via drones. In this fireside chat, Facebook VP of Global Engineering and Infrastructure Jay Parikh will share insights into how the company is able to keep tackling new geographies and audacious projects.
Jay Parikh, Head of Engineering and Infrastructure, Facebook
Stacey Higginbotham, Editor, SKT Labs
10:25 AM
Morning Break
10:40 AM
Apcera Workshop: Why Innovation Needs Trust - 15th Floor
Innovation. Every modern enterprise IT team demands it. But is innovation alone enough? No. Scalable, sustainable innovation requires trust. Apcera's Derek Collison invites industry visionaries to share first hand stories of how innovation alone failed, and why trust is critical to the enterprise.
Jason Hoffman, CTO, Business Area Digital Services, Ericsson
11:25 AM
The Future of the Data Driven Enterprise
MongoDB has evolved from a spunky startup pushing a new style of database into a full-fledged enterprise software company eyeing the public markets. CEO Dev Ittycheria will discuss how large enterprises are increasingly turning to NoSQL, and how MongoDB and its peers can keep chipping away at a multi-billion-dollar market.
Derrick Harris, Founder, ARCHITECHT
11:40 AM
Hard Facts on Connected Business in the Cloud
Vlad Shmunis of RingCentral knows that despite all our sophisticated messaging and workplace collaboration apps, sometimes nothing beats picking up the phone and talking it out with your colleagues. Learn how to blend that old truth with new technology in this talk.
Jonathan Vanian, Writer, Fortune Magazine
11:55 AM
How Disney brought DevOps magic to its kingdom
Over the last nine years, Disney has transformed its internal development proccess by embracing DevOps best practices and tapping into the real Force: its people. Jeff Wile will take us through the story of a massive enterprise that needed to change and the tools and techninques it used along the way.
Tom Krazit, Cloud Computing Editor, GeekWire
12:10 PM
What Savvy Investors Are Betting On in the Cloud
If the future of enterprise computing is in the cloud, who is poised to capture that future? Hear the perspective of three seasoned SIlicon Valley investors regarding the technologies, trends, and people who will shape the next eight years of cloud computing.
Jason Hoffman, CTO, Business Area Digital Services, Ericsson
12:30 PM
Why GE is Committed to Public Clouds
If GE is betting its future on public cloud computing, perhaps your company should be doing so, as well. In this session, Chris Drumgoole, COO of CoreTech at GE, will explain why GE thinks publicly hosted computer resources are the right idea for both innovation and the bottom line.
George Gilbert, Principal Analyst, Big Data and Analytics, Wikibon/theCUBE
12:45 PM
Attaining Market Leadership Via the Cloud, Big Data, Social, Mobile, and IoT
The cloud is about more than development, operations, or technology, it's the nexus of interconnected capabilities enabling radical new business models. Joe Weinman highlights strategy insights based on research into companies such as Amazon, Uber, Tesla, Burberry, GE, Netflix, Nike, and more.
Joe Weinman, Author, "Cloudonomics" and "Digital Disciplines" , Joe Weinman
1:00 PM
Lunch break
2:15 PM
The Future is Charmed: New Approaches to Cloud Management
Recent advances like containerization are disrupting the cloud, leaving enterprises without a clear, cut-and-dry solution for rapid scale out deployments. The rate of constant innovation makes it essential that we come together to deal with the task at hand -- delivering high quality, high performance computing without vendor lock-in, and with a usable variety of next-gen tools. And, as today’s compute environments advance, it’s essential that these tools enable the management of analytics and big data in a containerized and cloud environment. This presentation will demonstrate and discuss how next-gen cloud management tools like Juju Charms, which encapsulate service orchestration best practices; LXD, a hypervisor for containers; and Docker, are key to the future of defining and deploying infrastructure and applications.
2:30 PM
New Technologies: Hot or Not?
So which technologies and trends are really hot and which are just full of hot air? It’s hard to tell but Jerry Chen and his merry band of panelists will be on hand to rate and discuss what’s hot and what’s not.
2:50 PM
Cloud Usage Trends and Pricing
Although the prices of cloud computing continue to drop, they are just as confusing as ever. In this session we dive deep into cloud pricing and usage trends and explore how to navigate them like a pro.
3:10 PM
How Does Your Container Strategy Help You?
So you've decided to jump on the container bandwagon: are you making the most of that investment. Don't miss this special talk from Mariana Tessel of container stalwart Docker on the best ways to implement containers in your environment.
David Linthicum, Cloud Computing Expert, Cloud Technology Partners
3:30 PM
The Future of the Data Center
Data centers have all kind of sensors to run efficiently. The leaders are focusing on data driven data centers where data is beyond the efficiency. It is about understanding the use of the data center by users, reducing risk in operations, providing data for decision makers to make better decisions on allocating resources. Some may believe the cloud obsoletes data centers. They are wrong, the cloud need more data centers and to perform at new levels to be competitive.
Dave Ohara, Founder, GreenM3
3:50 PM
Closing Remarks
Tom Krazit, Cloud Computing Editor, GeekWire
3:55 PM
Microsoft Networking Reception - 15th Floor

November 14 - 15 • South San Francisco
